‘Samen Een Korte Keten’ (SEKK) is a B2C firm that strives to bridge the gap between farmer and consumer. SEKK sells high quality fresh products and has strong ‘community elements’. Firstly, the company positively impacts people, farmers, the environment and animals. Secondly, customers make a serious commitment to consume SEKK’s products (as buying meat in the supermarket is always easier than buying it online) – therefore they are already engaged. Lastly, SEKK’s webshop sells at a minimum basket size of €64,-; this also requires customers to make a relatively large commitment. However, SEKK had already started its community-driven finance campaign before acquiring fundmeup’s services. This is not optimal, as we always prefer to have complete ownership from the very start in order to build the required momentum for a successful fundraising campaign. Nevertheless, we have achieved great success with SEKK in a meaningful collaboration.